10/7/2023 0 Comments Takers full movie urlFor a movie industry that still hasn't entirely recovered its pre-pandemic footing, it's a much-needed jolt of moviegoing joy in a summer season where many of the top releases have fallen shy of expectations. "Barbenheimer" is poised to be not just a viral trend but a box-office behemoth. Universal Pictures' "Oppenheimer" notched US$10.5 million in preshow ticket sales, a likewise strong start. said Friday that "Barbie" took in US$22.5 million in Thursday previews, the best such tally of the year and a clear sign that the film will easily sail past US$100 million for the weekend. Studios forecasts had hovered around an US$80 million opening weekend for "Barbie" and about US$40 million for "Oppenheimer." But it's likely that both will greatly exceed those totals, and maybe even - especially in the case of "Barbie" - double them. Robert Oppenheimer, the so-called father of the atomic bomb, wasn't cannibalizing ticket sales for either but fueling excitement for the most schizophrenic and color-clashing of movie weekends. The collision of Greta Gerwig's bright satire of the Mattel doll and Christopher Nolan's three-hour opus on J. This is a phenomenon open to everyone, regardless of where they live."Īs of Friday, it was already clear "Barbenheimer" had morphed into the movie event of the year. "But while that's an amazing special event that captures the cultural attention, it's not accessible to everybody the way these two movies are. "I don't think I've seen anything like this," says Michael O'Leary, president of the theater association, who compared the phenomenon to a sold-out Taylor Swift concert tour. The movie of the summer has turned out to be not "Indiana Jones" or "The Flash," but a double feature. The National Association of Theater Owners says some 200,000 moviegoers in North America have booked same-day tickets to each movie. "Maybe next week," she said of seeing "Oppenheimer."īut many are flocking to see both on opening weekend. "If you want to do both in the same day, it's like two sides of the same coin."įor Ruiz, the second half of her "Barbenheimer" would have to wait. "I think it's the contrast," said Lucy Ruiz, 17, as she and a friend made their way into the first showing of "Barbie" on Thursday at the Alamo Drafthouse in Yonkers, New York. Waves of pink-clad moviegoers passed under carboard palm trees on the frenzied first day of "Barbenheimer."Īfter a feverish drumbeat propelled forward by a mushroom cloud of memes, the most anticipated day on the year's movie calendar finally arrived as "Barbie" and "Oppenheimer" - two movie opposites brought together by cross-marketing fate - landed in theaters.
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